Home Best Sites Cougar Life Dating Site Review: Still Got It In 2023?

Cougar Life Dating Site Review: Still Got It In 2023?

Cougar Life Dating Site Review: Still Got It In 2023?

Cougar Life is a dating site for mature women interested in dating younger men and vice versa. Younger men are called “cubs” and mature ladies are called “cougars”—that’s what the website’s name implies. Created in 2006, Cougar Life is one of the oldest dating sites in this category—and the key question we wanted to answer before writing this review was, “Is this dating website still as good as it was?”

We’ve tested everything about this dating site to answer this question—messaging, search, profile quality, safety, customer support, and just about everything else. Read this Cougar Life review to find out what we’ve found!

cougarlife site

CougarLife website overview

Cougar Life is known as the only cougar dating site that has a big audience and a positive reputation. But when a platform doesn’t have enough competition in the niche, does it mean it neglects to provide a good service? That’s what we are trying to find out in our in-depth Cougar Life review.

📈 Visits per month:323K
✅ Profile verification:Yes
❤️ Reply rate:87%
🌍 Most used in:US, UK, and Canada

Popular Cougar Life profiles

What we liked

  • Many active users
  • Modern design and nice online dating services
  • Availability of a mobile application
  • Ability to delete Cougar Life account easily 
  • A huge number of profiles

What we didn’t like

  • A small selection of credit packages
  • The primary audience of the site is the USA
  • Not many users in small US cities

The site is good for

  • Sugar baby women looking for sugar daddies and mommies
  • Sugar baby men looking for sugar daddies and mommies
  • People who are interested in online dating

Registration process reviewed

  • Available worldwide
  • Takes 3-5 min
  • Available on the site and Cougar Life app

Becoming a dating website member is free, and all people interested in cougar dating can create a cougar/sugar mommy account or a cub/male sugar baby account. Even though the site caters to older women interested in younger men, and vice versa, CougarLife is also used for gay sugar dating and even traditional sugar daddy-sugar baby arrangements.

Creating a Cougar Life account takes less than 5 minutes, and the registration is quite standard. To become a member, visitors need to fill in:

  • Username
  • Relationship status
  • Location
  • Postal code
  • Date of birth
  • Ethnicity
  • Email address
  • Password

All of these fields are obligatory and must be completed. But further questionnaires about dating preferences, lifestyle, habits, and even profile photos can be skipped. Overall, the process is quite simple and intuitive. Having a Cougar Life account allows members to see profiles that non-members can’t and use all the free features in the basic membership. However, members need to purchase a premium membership to access advanced services.

How to create a popular Cougar Life account?

Here are a few tips on how to make your profile on CougarLife reach more rich older women or hot younger men.

  1. Don’t skip filling in fields during registration to create a more informative Cougar Life profile.
  2. Add at least 3 photos (the optimal range is 5-7) from different angles. Also, a full-body photo is a must.
  3. Go through profile verification, as verified members have a 200% higher reply rate.

It’s not difficult to do, and the result will not make you wait.

Prices & Free options

Cougar Life is a dating website for older women dating younger men. However, it’s not like other cougar dating sites regarding the free and paid options. While many other dating sites in this industry are completely free for “cubs” (younger men), that’s not how this cougar dating site works.

Cougar Life is not free for younger men and it’s not paid for older women. Everything is the opposite here—older women can use Cougar Life for free, while men need to pay for it. The same is about men seeking men and women seeking women—they all need to pay for Cougar Life.

Free version of Cougar Life

But it’s not like you can’t use this platform at all if you don’t have a premium membership. Here’s the list of free options available to Cougar Life users:

  • Registration
  • Search
  • Profile editing
  • Sending winks, likes, and adding members to Favorites
  • Browsing profiles and viewing public photos
  • Reading the Cougar Life blog and contacting customer support
cougarlife favorites

All the free features on this cougar dating site are good enough—we haven’t experienced any difficulty trying to figure out how the system works. It’s pretty intuitive, and these tools and services allowed us to understand who exactly we can meet on Cougar Life, evaluate the quality of profiles, and find people we’d like to talk to. However, as you can see, though we could make someone notice us by sending a wink, as one of the male users, we couldn’t initiate any conversations.

Paid version of Cougar Life

In other words, sending messages is not free—you’ll have to buy credits to access this feature. Here’s how much credits cost on Cougar Life:

  • 100 credits—$30
  • 500 credits—$100
  • 1,000 credits—$150 (+free profile highlighting)

You’ll exchange credits for initiating contact, sending messages, or sending Priority mails (highlighted messages). Here’s how much it costs:

  • Sending a message and unlocking a conversation—5 credits
  • Sending a “Priority” mail—10 credits
  • Opening 1 collect message—5 credits

Did Cougar Life set reasonable prices? For us, it’s one of the niche dating sites with a pretty good pricing policy. There are a lot of platforms that make you pay for each message sent to another user, and fortunately, CougarLife isn’t one of them. We bought the mid-price package for 100 dollars and spent them all on conversations. We didn’t send too many Priority Mails—there were only 3 mature women who didn’t reply to our messages, so we used this feature to make them notice us (2 of them then replied), so it cost us 30 credits out of 500. Many more credits were spent on unlocking conversations with 30+ potential matches and reading messages sent by others, and we still have 210 credits left on our account. Not all of those conversations actually went somewhere, but we could have at least 7 real dates if that was what we’ve been looking for.

Does Cougar Life work and is it expensive? Yes, it works, and it’s even cheaper than many other online dating sites, including various sugar dating services. You can see your balance, have free access to profiles, and can understand whether you are ready to spend your 5 credits on unlocking a conversation with this particular user or not. If you make wise choices, 500 credits will be enough for you to communicate for at least 2 months.

cougarlife prices

Membership structure

According to various sources, Cougar Life claims to have more than 7,000,000 customers. It’s no surprise the number of users is so large—after all, that’s what one could expect from a dating website launched in 2006. However, it’s not so clear with the number of users on this dating site.

The point is, the real number of unique monthly visitors Cougar Life has is far from 7,000,000. At the time of writing, this dating site has around 128,000 monthly visitors—still a good result, but it’s like 54 times less than 7 million! We can justify this by saying that the number of active users is always much lower than the total number of members—but it’s still something you need to know about.

As for the demographics, everything is exactly as you could expect from a cougar dating site. The majority of the site’s members are younger men in their 20s and 30s—according to various web analytic tools, approximately 60-70% of the website audience are males aged 24-34. Most women are in their 30s, 40s, and 50s, but there are also thousands of female members in their 20s here—quite surprising for a platform positioning itself as a cougar dating site.

To start the registration process on Cougar Life, you need to click “View members now.” After that, you’ll be presented with a simple registration form. You’ll need to enter:

How to look for dates on CougarLife?

Members can start looking for potential sugar dates right after registration. Non-registered members can’t see the profiles of CougarLife users, as well as profiles don’t appear in Google search results.

For the review, we created a female account to test how easy it’s to find a compatible date without paying and with a premium membership. Let’s see how it went!

Search on CougarLife

To start searching for people you might be interested in, you need to go to the Search Tab and choose Discover in the upper right part of the dating website. The basic search allows you to filter people using the dating service based on location or private photos. But advanced filters allow making more precise searches based on ethnicity, body type, height, and others.

cougarlife advanced search

Search filters on CougarLife are convenient and make the process of looking for a potential match not hard. All the filters give accurate results, and that’s pretty much everything there is to tell about them.

Quality of member profiles

  • 75% of members have filled out profiles
  • 68% of CougarLife users add at least 1 photo
  • Over 60% of people on the cougar dating site go through a verification

The site’s target audience is older women, young guys, and those who dominate the platform. But you may also find younger women and mature men looking for mutually beneficial relationships. Even though most users fill out their profiles and add photos, they don’t share much personal information, which is understandable considering the specifics of casual dating.

Also, during our CougarLife review, we haven’t seen suspicious or fake accounts. There were a few members with no photos—it might be a red sign, but it also might be just a real person who is interested in sugar arrangements but at the same time wants to be private.

Overall, the quality of the profiles is fine. More detailed profiles facilitate easier search, as filters can provide more accurate results. Also, members browse profiles for free, but to see a private photo gallery, a person needs to have credits and send a request.

Communication on the Cougar Life dating site

Approaching younger guys or older women is not a challenge on Cougar Life, as the platform provides a variety of communication ways. Here are the communication ways we tested on the website:

  1. Winks. This feature reminded us of good old Facebook pokes. Any free member can send winks to other members as a sign of interest just by clicking a smiling emoji on the right from the profile pic on a member profile. And from our experience of reviewing cougar sites, it’s a very popular service.
  2. Cougar Life messages. This service is only available with a premium membership, and users can access Cougar Life messages via Discover (kicking on the conversation bubble button), on a member profile (by clicking on the Message Me button), or read cougar life messages in Messages on the upper right tab of the site.
  3. Private photo gallery requests. Around 50% of CougarLife users have a private gallery on their profiles. Those are hidden photos that you can request access to. Private photos are usually more sexy and risky and are a fun addition to the dating experience.
cougarlife chat

They facilitate conversations but, at the same time, make dating services fun for users. Does the site have an active audience? Hard yes! During our review, we approached over 50 young men, and more than half replied in less than 3 hours. Only 4 guys didn’t message back, which is a good result.Also, our Cougar Life account was approached first many times; we stopped counting from the 20th message. We also got multiple private photos requests and hundreds of winks. So, overall we are satisfied with our experience.


Unlike search filters, the quality of profiles is one of the most important things to talk about in a dating site review—and this Cougar Life review is not an exception.

The thing we liked most about the profiles on Cougar Life is that they look real. Don’t get us wrong, we don’t want to offend other cougar dating sites here—it just looks strange when 100% of profiles on a dating website look like Victoria’s Secret angels.

Cougar Life is for those who want to meet real people. The members of Cougar Life are attractive and good-looking, but they don’t look like top models—all those attractive women and handsome younger men look real and are real.

As for the quality of profiles—it could’ve been better. There are many Cougar Life profiles with 1-2 photos and a poor profile bio/description—according to what we’ve seen, it’s like 60% good profiles and 40% not-so-good ones.

That’s not the strongest side of this online dating platform, to be honest. However, it’s another thing that adds to reality and makes Cougar Life a real place with real people. There are little to no good online dating platforms with 100% detailed and active profiles—that’s just not how real dating websites work. Cougar Life, on the other hand, looks like a real online dating platform where real people make real profiles, be it detailed or poorly written ones. 

Communication features

Cougar Life doesn’t offer a video chat or an extraordinary live chat with all those bells and whistles. However, we can’t say that the assortment of features it has is too small—Cougar Life has everything you need from an online dating platform. Here’s how you communicate with other members on this site: 

  • Send a message. It’s a standard communication tool for online dating platforms, nothing extraordinary here.
  • Send Wink.
  • Like a profile.
  • Request a private key to view the private photos of a member (by default, you can only view their public photos)


Cougar Life is safe. But can we call it a 100% safe cougar dating platform?

No—but it’s not the Cougar Life‘s problem. There are no 100% safe dating sites right now—all of them have some fake accounts, unfortunately. However, the Cougar Life team does its best to protect the customers. Their blog has a lot of good posts on safety, their tips on security and privacy are pretty helpful, and they block suspicious/fake profiles fast. Just remember that it’s only you who can protect yourself—so never send money to the members of this site, never provide your financial information, and be careful with phishing emails.

User experience on Cougar Life app and website


I joined the Cougar Life website six months ago. During this time, I had many meetings with different men and was in a relationship with a SD who met all my requirements. I texted him first. He said he was looking for a dominant girl. It suited me 😉 Our relationship lasted about 2 months; he regularly helped me with money. It was fun, but he moved to another city, and now I’m looking for a mate again.


My experience with Cougar Life messages has been generally positive. Right after signing up, I started texting handsome and successful sugar daddies. They didn’t always answer me, but two weeks later, I got a match. We talked every day before work and after. Then he offered to meet. It was spectacular. We agreed on a mutually beneficial relationship. So far, everything is great.


I came to Cougar Life looking for a sugar baby because one of my friends suggested that I try it, and I met Emily a couple of days after I started using the site. So fast, wow! She texted me first. We talked almost all night. I told her that I was married. For her, that was not a problem. Within a week, we started dating. We meet primarily on trips and weekends, and I’m happy with that.

What do experts have to say about Cougar Life?

The Cougar Life is a great service for people who live in the USA. In fact, it’s hard to find a site with such an active community. Another advantage of the service is its thoughtfulness. It is easy to use and start a conversation. Thus, it will be easier for you to find your person from various contacts.’

‘I would recommend Cougar Life to anyone interested in sugar dating. It is a very user-friendly platform with many search filters where you can easily find the right partner.’

Tips for using the site

We have collected the ultimate tips for people who don’t know how to use sugar sites. So let’s take a brief look at those. 

  1. Look at the profiles on the site. Which of them drag your attention? Get inspired by other users’ profiles and create your own.
  2. Message the users who visited the site last week. Messaging users who were active recently will significantly increase your chances of getting a response.
  3. Don’t start the conversation with “Hi. How are you?” Most people don’t like it, so you have to come up with something more creative.
  4. Stay optimistic. Failure on dating sites is typical. Keep it in mind and continue your search. In this case, success is inevitable. 
  5. Visit the dating site regularly. If you do not visit the sugar platform often and rarely reply to messages, you won’t get closer to your goal. So use the site at least 1-2 times a week, and you will surely meet someone.

Conclusion: is it worth using Cougar Life?

Cougar Life dating platform has a modern design, good features, as well as a great user-friendly application. New users join this platform daily, so they have many chances to find a sugar partner fast and stress-free.

Sam Golden
Our writers and editors can’t work without relevant information and the latest data that show what trends in the sugar community are at the moment. An experienced theoretical psychologist, Sam Golden, is the one who finds information that is impossible to find and allows us to share only relevant content with you.
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